Spotlight on the Northeast Region
Rossana Ferrante, Esq.,
WWLF Boston Rep, Market Director, New England, Network Building and Consulting

How long have you been a City/Regional Rep for WWLF and what is your territory/region?
I started as the Boston Regional Representative in 2023. I am starting my second year.

Why did you join WWLF?
WWLF offers a unique opportunity for women to grow professionally in the telecommunications industry with an inclusive mindset towards both men and women. The focus on giving back, education and networking offers a great balance for its membership.

How has being a part of WWLF impacted you personally or professionally?
Being part of WWLF, specifically in this position, has offered me more of an appreciation for the effort it takes to run an organization of this size and the tremendous value it offers. Membership is only part of it- finding ways to promote engagement and help people capitalize on what WWLF has to offer is most critical.

Where did you get your start in the industry? What is your current role?
I started at Nextel Communications in 2000 as a site acquisition contractor. Later, Nextel hired me as an employee, and I grew into higher level positions, ultimately overseeing a 500+ site build plan. When Sprint acquired Nextel, I left telecom for 7 years. I took a position with Dunkin’ Brands and gained experience in franchising and corporate communications- returning to telecommunications in 2018. Today, I work for Network Building + Consulting as the Market Director for the New England Market, where I oversee operations, culture, and financials. I work with a variety of clients across various sectors: wireless, fiber, EV, and utility. And I love it!

What is your favorite Quote?
“The task of the leader is to get his people from where they are to where they have not been.” – Henry Kissinger, former U.S. Secretary of State

What are your top 3 leadership lessons or advice?

• Do not shortchange yourself or your team by settling for the status quo- have a vision- drive the change. Sometimes no one else will see the opportunity until you show it to them.
• Be genuine- know who you are and who you are not. Fit is just as important as talent.
• Blind spots happen to everyone- do not assume you know everything- LISTEN to feedback.

What does confidence mean to you?
Confidence to me is the ability to make difficult decisions and changes- to not avoid them. It is important to trust your experience and judgment- believe that you can manage through anything. The hardest situations can allow you to grow in new ways, which will make you stronger and build more confidence.

How would you describe yourself in three words?

• Determined
• Entrepreneurial
• Free Spirited