WWLF News and Annoucements

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  • 02 Jan 2022 11:37 AM | Anonymous

    Lynn Whitcher

    We have all been there – sitting at a business conference (virtually or IRL) facing a(nother) line-up of all-male panelists (a.k.a. the “manel”).[1] Despite years of increased conversations around diversity in the workplace, the percentage of women speakers has not significantly shifted.[2]

    We are long past the point where industry leaders need to be convinced of the value of diversity. Diversity drives business performance.[3] Full stop. This is because different voices and different ways of thinking are critical to innovation and effective problem-solving.

    If diversity is so critical to business success, why the continued preponderance of the all-male industry conference panel?

    Certainly, there is something to be said for conference planners taking the easy path and looking solely within their current network or past speakers lists to find panelists.

    However, there are industry groups, state wireless associations, regional conferences, and trade publications looking to highlight new and different speakers. From my perspective chairing and volunteering on various educational committees, we need to do a better job of connecting conference planners with fresh ideas and new perspectives.

    Here are my tips for conference planners, employers, and prospective speakers to help capitalize on these invaluable opportunities and support diverse thought leadership in our industry:

    1.) Conference Planners: Ensure diversity of thought on your panels by having a diverse conference planning team. Reach out to diverse organizations and educational institutions to help identify experts outside your immediate network. If your educational committee has not had any recent additions, find new volunteers to help inject a new perspective. (PS: it is really hard to find good volunteers for these committees).

    2.) Employers: Encourage employees to volunteer for conference committees and help support their travel and related expenses for the show. This is really a win-win for both the employee and the employer. Not only do volunteers often get free or reduced tickets to the show, but they often get early management experience planning the conference while simultaneously connecting with thought leaders and industry experts who are happy to share their insights with the next generation of leaders. This helps prepare the employee to take on increased responsibilities at the office, while also highlighting the company as a great place to work.

    3.) Thought Leaders: If you are approached to speak on a panel, champion diverse talent. I love hearing about thought leaders who require the conferences they speak at prominently feature women and other diverse experts.[4] This level of support from the establishment is critical to bring change to the status quo.

    4.) Future Speakers: Leverage your network. You probably did not get where you are today by waiting for people to hand you your next opportunity. It is no different with speaking engagements. Look within your network for opportunities to share your knowledge. WWLF, for example, has an open call for speakers on its website (visit: https://www.wwlf.org/). Fill out the form, talk to a Board member so we have an understanding of your background and experience, and see where things go!

    For more strategies, check out this LinkedIn post.

    About the author: Lynn Whitcher is General Counsel for MD7. She serves as Co-Director of Education for Women’s Wireless Leadership Forum; Education Committee Chair for California Wireless; and on the speaker committee for Wireless West.

    [1] I take neither credit nor blame for this term. I did not coin this phrase and a quick internet search did not reveal its origin.

    [2]  Kathy Gurtchiek, Female Speakers Underrepresented at Professional Gatherings (January 14, 2020) https://www.shrm.org/resourcesandtools/hr-topics/behavioral-competencies/global-and-cultural-effectiveness/pages/female-speakers-underrepresented-at-professional-gatherings.aspx. “The representation of women as speakers and panelists at conferences and summits is low across most industries and types of gatherings, according to an analysis of more than 60,000 event speakers.”

    [3] McKinsey & Company, Delivering through Diversity (2018) https://www.mckinsey.com/business-functions/people-and-organizational-performance/our-insights/delivering-through-diversity

    [4] For example, Francis Collins, director of the National Institutes of Health, stated: “Too often, women and members of other groups underrepresented in science are conspicuously missing in the marquee speaking slots at scientific meetings and other high-level conferences. Starting now, when I consider speaking invitations, I will expect a level playing field, where scientists of all backgrounds are evaluated fairly for speaking opportunities. If that attention to inclusiveness is not evident in the agenda, I will decline to take part. I challenge other scientific leaders across the biomedical enterprise to do the same.”

  • 02 Jan 2022 11:33 AM | Anonymous

    Jennifer Patterson, West Region Sales Director, Further Enterprise Solutions

    How long have you been a City Rep for WWLF and what is your territory/region?
    I have been the WWLF City Representative for Seattle/Portland for nearly a year.

    Why did you join WWLF?
    I joined WWLF for a NUMBER of reasons! The first was to just meet more like minded women in the wireless industry that has predominantly been a male-driven industry. There are so many smart, talented, and ambitious women in this industry that love the industry as much as I do. Secondly, I love being involved in causes that drive women to be ambitious, driven, and inspired to carry an ever changing industry like wireless to the next level. Lastly, I chose WWLF to learn. Every time I sit in on a webinar, go to an event, or attend a meeting I ALWAYS learn from those attending those events as well which in the long run makes me a better person and professional in this industry.

    How has being a part of WWLF impacted you personally or professionally?
    Being a part of WWLF has made me exponentially more confident beyond my 38 years on this earth! I have been able to not only learn from women who have been in this industry longer than me, but I’ve also had the opportunity to mentor those just joining WWLF as well. I have also developed great admiration and really mentors of my own that I love following through the WWLF organization. It’s through those mentors and inspirations that I have been able to evolve my confidence and career positively.

    Where did you get your start in the industry? What is your current role?
    My first role in the industry was a GIS Analyst at Clearwire (formerly Sprint and now T-Mobile for those keeping score!) I was one of two GIS Analysts nationwide to provide the maps for coverage (RF), Real Estate, and other key business units nationwide for Clearwire. Now, I have my current role at Further Enterprise Solutions being their West Region Sales Director for the last two years and also becoming the Director of Vendor Management/Procurement to help our Operations team have a fantastic start to the 2022 year!

     What is your favorite Quote?
    “Be happy in this moment, this moment is your life!”

    What does confidence mean to you?
    Confidence to me means that no matter the success or challenge that is given to you on a given day, that experience is brought in front of you because you can handle it with grace, determination, gratitude for the opportunity, and capability to execute to achieve a positive outcome. Specifically to sales there are many opportunities for success, but there are equally and usually more opportunities to learn, be challenged, and possibly experience failure (or what I prefer to call gaining learning experience). There is no failure unless you choose failure and quit. Confidence is the ability to look beyond the easy decision of failing and using it to learn and more times than not, not facing that same outcome again because you learned confidently how to handle it the next turnaround. Confidence is knowing you can when the world may tell you that you can’t.

    How do you define success?
    Success means improving or being better than last time. If the outcome of your last result is the same or worse it’s because you didn’t take the time to learn or develop best practices to make your next attempt better. You didn’t ask the question. You didn’t research it in that book. You didn’t observe from someone who has mastered that skill. Success means doing the work so that even by a little bit you improved your last result. With each new positive development, those are the building blocks to achieve BIG success. The most dynamic, inspirational, and admired successful people didn’t just land the big successes – they achieved the little ones to get to the big ones!

  • 01 Jan 2022 3:56 PM | Anonymous

    Written by Kristen Beckman

    The new year is here, and with the hopeful fresh start that the new year brings comes the inevitable list of New Year’s Resolutions. Millions of people will pledge to make 2022 the year that they get healthier, save more money, expand their business or spend more time with family among a host of other common resolutions.

    But most of those resolutions will go unrealized and uncompleted, research has shown over the years. One often-cited statistic claims that 80 percent of New Year’s Resolutions are abandoned by February, and Strava, a social network for athletes, has actually identified the second Friday of January as “Quitter’s Day” based on research that shows most people give up on their New Year’s resolutions by mid-January.

    That doesn’t mean resolutions aren’t important or useful; it just means success may depend on re-framing a resolution as a long-term goal that will take self-discipline, perseverance, and an understanding that the process that will include many small victories as well as defeats. Experts offer several ideas that might help you make 2022 the year that you make your resolutions stick.

    1. Dream big but act small. According to Harvard Medical School, audacious dreams and goals are inspiring, but achieving those goals requires a more focused approach. Breaking goals into small, achievable steps can help build motivation and confidence and keep you on track to achieving your goals.
    2. Be realistic and set yourself up for success. Inc. notes that motivation is easy early on in the process, but it will naturally wane after a week or two. Accepting this reality at the outset can help you set yourself up for success by making the good habits you are trying to achieve more convenient and the bad habits harder to fall into. Think ahead to inevitable obstacles that could derail you and have ideas in mind about how you can navigate through those obstacles without completely abandoning your goals.
    3. Understand the reasons behind your resolutions. Making a resolution just to make a resolution is a sure path to failure. Think about what is important to you and build resolutions around that. Pursuing a resolution is most likely to be successful if you believe in it deeply.
    4. Don’t let perfection be the enemy of good enough. Perfection is unattainable, according to the American Psychological Association. You can achieve meaningful change and progress toward your goals without being perfect. Focusing on being able to overcome inevitable mistakes and missteps and continue on your journey builds perseverance that is key to success.
    5. Reward yourself. Making changes in life is hard work. Keep track of your successes and reward yourself for your achievements.

    What are your resolutions for 2022? Visit WWLF on LinkedIN and let us know!

  • 29 Nov 2021 9:42 PM | Anonymous

    The Fix:  Overcome the Invisible Barriers That Are Holding Women Back at Work  - by Michelle P. King

    (Book Review by Julie C. DeCuypere)

    Are you tired of reading books that make you feel like you alone are responsible for navigating your career advancement in an inadequate and inoperable workplace? Of course you are! The good news is that “The Fix” is not going to tell you to speak up and smile more in order to get a raise and excel in your career. This book is going to challenge men and women alike to finally realize that corporate culture inequalities do not serve women and minorities and we need to take a stand to make changes.

    Michelle King’s book deftly breaks down the reasons why women are not getting ahead in the patriarchal workplace culture and outlines steps to fix the problem. Citing leading research studies, King brings to light the insidious problems of gender denial, white privilege, and the meritocracy myth.

    King’s own PhD research unearthed gender denial at the highest levels in organizations when she asked the question “What are the barriers to women’s advancement at work?” In nearly every interview with senior male leaders, she received the same answer, that they didn’t think there were any barriers for women or that the barriers were ‘natural’ reasons such as women taking time off for Motherhood. She began to realize that, in fact, the greatest barrier women face at work was actually the culture of denial. How could changes be made when no one thought that changes were necessary?

    At the heart of “The Fix” is a deep dive into the Three Career Stages of Women, the barriers present in each phase, and The Fix for each of these barriers:

    • The Idealistic Achievement Phase: Six Invisible Barriers from Graduate to Manager (ages 24 - 35)
      • Conditioned Expectations
      • Matching Women to the Male Standard of Success
      • The Conformity Bind: Fit In or Forget It
      • The Confidence/Competence Catch-22
      • Performance and Pay Inequality - aka, the Performance Tax (THE FIX: Be Transparent About Pay and Promotion Decisions) Research conducted by Accenture in 2018 reveals that in cultures of equality women are likely to earn up to 51% more.
      • Support Your Sisters: Use What You Know to Lighten the Load
    • The Pragmatic Endurance Phase: Balancing Management and Motherhood (ages 36 - 45)
      • Negative Gender Norms
      • Role Conflict: Manager or Mommy?
      • The Part Time Penalty
      • The Motherhood Tax
      • Carrying the Mental and Emotional Load
    • The Reinventive Contribution Phase: Six Invisible Barriers Women Leaders Face (Ages 46 - 60+)
      • Access to Quality Leadership Opportunities
      • Stereotypical Typecasting
      • Identity Conflict: Leading Like Women (THE FIX: Identify, Enable, and Embrace Different Identities at Work) It is in a corporation’s best interest to work towards equality. White male leaders alone cannot provide the innovation and creativity needed for the future.
      • Backlash: Influencing Without Authority
      • Isolation: In-group Favoritism
      • Legitimacy: From Token to Trophy

    “The Fix” is a fantastic read. A rallying cry backed by solid research that confirms what you have long suspected, that you didn’t create the problem, and it is not up to you alone to fix it. Discrimination in the workplace is real.

    “Women persist, despite a system set up to ensure that they don’t” - The Fix, pg 219

    Michelle P. King - Bio
    Michelle Penelope King is a global expert on culture and equality at work. She is an author, podcast host, writer, TEDX speaker and thought leader who helps companies and leaders build belonging at work.  Michelle is the founder of Equality Forward, a global consultancy that provides leaders with the assessment, development, and inclusion coaching needed to build cultures of equality at work. In addition, Michelle is a Senior Advisor to the UN Foundation’s Girl Up Campaign, where she leads the NextGen Leadership Development Program, which enables young women to navigate and overcome the barriers to their success. She also heads up a global Leadership Inclusion Academy with Berkeley Executive Coaching Institute.

  • 29 Nov 2021 9:34 PM | Anonymous

    Kathy Gill
    Tower Safety
    480-313-0678
    CEO
    kathy@towersafety.com

    1. How long have you been a City Rep for WWLF and what is your territory/region?
    I have been a City Rep for WWLF for about 10 months in Phoenix, Arizona.

    2. Why did you join WWLF?
    I joined WWLF because Megan Reed of Inside Towers introduced me to the organization. I looked into the group and realized it was something that I wanted to be a part of.

    3. How has being a part of WWLF impacted you personally or professionally?
    Being a part of WWLF has allowed me to meet other great wonderful women and learn from their experiences in the industry.

    4. Where did you get your start in the industry? What is your current role?
    I have been around this industry since I was 4 years old. My father worked for a company called Western Electric who did insulation work for AT&T. After a couple of years of college, I began working for AT&T as well. Currently, I own Tower Safety, a safety training school in Phoenix, Arizona and created Tower Rodeo Challenge, an event that helps bring the tower community together!

    5. What does confidence mean to you?
    Confidence is vital. I believe someone can do anything as long as they have faith in themselves and put their mind to their objective.

    6. How do you define success?
    I would define success as not having to rely on anyone but yourself.

    7. How would you describe yourself in three words?
    If I could describe myself in three words, I would say I am passionate, headstrong, and determined.

    8. What do you like to do outside of work?
    Outside of work I like to spend time with my 2 daughters and my paw family of cats and dogs. When I do have some time, I am at my facility cleaning or climbing my new 360˚ 30’ rock climbing wall with my girls.

  • 29 Nov 2021 9:29 PM | Anonymous

    Give Yourself the Gift of a Low-Stress Holiday Season by Kristen Beckman

    The holidays are a season that is supposed to be about happiness, family and celebration. But in reality, the holiday season often means additional stress, especially for women. According to the American Psychological Association, women are significantly more likely than men to worry about having money to purchase gifts and to experience an increased workload related to taking on tasks from gift purchasing to cooking and hosting guests during the holidays.

    The situation is exacerbated as the world heads into the second holiday season impacted by the COVID-19 pandemic.

    For those who experience additional stress during the holidays, there are a few steps that can help.

    1. Plan and prioritize. There are endless things to accomplish during the holidays on top of life’s everyday expectations associated with work and family. Thinking ahead and having a plan to accomplish your holiday goals can eliminate the stress that comes with last-minute tasks. We tend to go overboard, especially during the holidays, and the Office on Women’s Health encourages women to pare down their holiday to-do list by giving yourself permission to do fewer things or eliminate tasks you don’t enjoy.
    2. Take time for yourself. APA urges people to remember that they can only accomplish so much during the holidays, and self-care should be on the to-do list. When you take care of yourself, you are more likely to have the energy and bandwidth to take care of everyone and everything else that you want to. Even simple activities such as going for a walk, listening to music or taking time to read a book can be effective at reducing stress.
    3. Be realistic. Even when you take the time to recharge your batteries, it’s also important to remember that there are limits to what you can realistically do. No celebration will be perfect, so don’t aim for perfection. Instead, accept and embrace the inevitable foibles, knowing that those imperfections often become favorite memories. In addition, being realistic about budgets for holiday gifts and celebrations can limit anxiety for all.
    4. Keep a healthy perspective. If you find holiday expectations are creating unhealthy pressure, take a few moments to remember what is important about the season – whether for you it is a religious observance or a time to celebrate being with friends and family. Finding time to volunteer to help others can help re-focus attention on what is truly important during the holidays.
    5. Be confident. The holidays can generate plenty of guilt, especially when you make the decision to simplify and take time for yourself. Don’t let the expectations of others make you feel bad about your choices or plans. Ultimately, the best gift you can give yourself and everyone who you love and who loves you is holiday season that isn’t overshadowed by stress.

    Happy Holidays!


  • 01 Nov 2021 9:33 PM | Anonymous

    WWLF City Rep for the Boca/South Florida region

    How long have you been a City Rep for WWLF and what is your territory/region?
    I’ve been a City Rep for the Boca/South Florida region for about six months.

    Why did you join WWLF?
    For a long time, the Wireless industry felt a bit lonely for us women in it, so the moment I learned about a community geared towards supporting and empowering women, I had to become part of it.

    How has being a part of WWLF impacted you personally or professionally?
    I believe that WWLF is really focused on nurturing authentic connections, and when that happens, it undoubtedly impacts every aspect of one’s life. I feel I have found an amazing support group that is there for me, in whichever aspect of my life, personal or professional, I need support with. We lift each other up, and that is quite refreshing.

    Where did you get your start in the industry? What is your current role?
    I officially started in this industry 25 years ago. I am the CEO of a company my father founded 50 years ago, you can say, I was basically born into it.

    What is your favorite Quote?
    “And, when you want something, all the universe conspires in helping you to achieve it.” Paulo Coelho

    What are your top leadership lessons or advice?
    To me a great leader is someone that has the curiosity to never stop exploring, the humbleness to be accountable for the good and the bad, the ability to establish genuine relationships and the compassion to help and support others.

    How do you define success?
    To me, success is being the same person and acting the same way, no matter what business card or title I have. Recognizing that today I might be in a position of power and tomorrow I might not. Helping others not only because I will get something out of it, but especially because I won't. To me being successful is about having impact and passion in everything I do and yes, that includes taking care of all aspects of ME: Family, health (physical and mental), spending time with friends, etc How much I get to do of that, is part of how I measure my success. There's only one life, and the stakes of getting it "right" are just too high to be left to chance.

    How would you describe yourself in three words?
    Loyal, Giving, Resilient

    What do you like to do outside of work?
    The one thing I am really enjoying doing outside of work right now is taping my Podcast, Back2Basics- Reconnected to the Essence of YOU. It is about how we spend our hours ‘connected’ but we’re drifting away from real human connection. Especially to ourselves. It is quite ironic, because the work we do helps in a way to fuel the human disconnection we are experiencing. Every time I see my kids glued to their devices, I do feel a bit responsible about it! So, this is my way to help put a message into the world of the importance of staying connected to our essence, to our definite purpose and to what makes us TICK.

  • 01 Nov 2021 9:22 PM | Anonymous

    Jennifer Durden, Director of Real Estate Development at Phoenix Tower International


    How long have you been a City Rep for WWLF and what is your territory/region?
    5 plus years in the South Florida market

    Why did you join WWLF?
    Joining WWLF was a natural next step to develop and expand relationships with like minded professional women across the wireless industry. WWLF has been an amazing resource for making connections, solving problems and opening the door to so many opportunities.

    How has being a part of WWLF impacted you personally or professionally?
    Collaborating and getting to know many of the women in wireless throughout the years has been an inspiration and an invaluable blessing.  Sharing experiences and the ins and outs of the industry among an elite group of individuals has proven to be a great sounding board for exploring new ideas, working through challenges, as well as helping to grow business. There is such a wide spectrum of talent represented across WWLF! It’s been a great way to give and receive support, advise and stay on top of the cutting edge of the industry.

    Where did you get your start in the industry? What is your current role?
    I started in the business way back when Bellsouth and Cingular merged, overseeing contract negotiations and a project to relocate all of the regional offices to one central location in Norcross, GA. Currently, I am the Director of Real Estate Development for Phoenix Tower International where I develop and oversee all 3rd party real estate partnerships. PTI offers an exclusive partnership to commercial real estate owners in which we market their assets alongside our tower portfolio to transform unused and unprofitable space into long-term wireless lease revenue.

     What is your favorite Quote?
    “Success isn’t just about what you accomplish in your life, it's about what you inspire others to do.”

    What does confidence mean to you?
    Knowing there is no such thing as perfect. Awareness of one's strengths and weaknesses. Honoring yourself. Remaining optimistic when faced with adversity and knowing that the only opinion that matters is the one that you think of yourself!

    How do you define success?
    Always doing your best. Learning from the failures and feeling grateful….. life is filled with abundance (love, health, family and friends)

  • 01 Nov 2021 9:19 PM | Anonymous

    The COVID-19 pandemic has had widespread impacts on all aspects of the business world, but it has hit women in the workforce particularly hard just at a time when women were beginning to make significant inroads in many industries, including wireless. A panel at Connect (X) in Orlando explored how the pandemic has affected women in the workforce, from introducing new stressors and work-life balance challenges to changing how networking takes place.

    The panel was hosted by Carrie Charles, chief executive officer of telecom staffing firm Broadstaff, who called the current situation a crisis as nearly 2 million women have dropped out of the workforce since the start of the pandemic.

    “We need more women in the industry, and we have been making progress. COVID really hit us hard,” said Charles, noting that the industry was already facing a talent shortage going into 5G before the pandemic made the situation worse. The panel aimed to answer the questions of why women are leaving the workforce and how the industry can bring them back in and retain them post-COVID.

    Joining Charles were Amanda Cahill, national director of business development at Squan, president of the Women’s Wireless Leadership Forum and co-founder of the Bold Women Society; Barb Burba, CEO of a certified minority- and woman-owned development and consulting company Amerisite, president of the Pennsylvania Wireless Association, and an instructor for the Telecommunications Education Center; and Keely Hughes, senior director of business development for Skill Demand Energy and the former president of the Indiana Chapter of the American Association of Blacks in Energy.

    Burba pointed to recent research from McKinsey that found that in dual-income households, if there was a choice between the man or woman leaving their position to deal with COVID-19-related requirements, it was almost always the woman who left her job to take care of children and provide for their education needs at home. She also noted that frequently those women are being replaced by male counterparts.

    Hughes said the trend of women dropping out of the workforce to attend to needs at home is happening across industries, including the energy industry, where Skill Demand is a player.

    “I think as women, we are used to a juggling a lot of different things in our lives,” said Hughes. “But this particular pandemic has really caused us to sit back and think about what is really important in our lives, and I think that's why a lot of women have chosen not to come back to work.”

    Women who remain in the workforce are frequently struggling with feeling stressed, overwhelmed and burnt out, said Cahill. To address these growing concerns and to give women an outlet, WWLF has implemented monthly virtual Motivation and Mugs networking meetings where they can connect with other women who are experiencing the same struggles.

    Career growth opportunities and strategies have changed for women as well, the panel noted. With in-office meetings and face-to-face networking opportunities all but halted, women have had to learn to work and succeed within a virtual environment. Charles noted one of the challenges of virtual business relationships is that it can be easier for people to ignore you than in person. “We have to get more creative. There's so much we can do in our new world to be successful and be creative.”

    Hughes said she has revamped her networking processes. “I made it a point of always asking a question during a webinar so people will not only know you but remember you because you've asked such an excellent question.”

    Burba noted that the shift to virtual can also be beneficial, particularly when it allows you to meet with people who are more accessible online than they are in person. But the virtual environment should not be thought of as an excuse to not put your best food forward, she said.

    “I told myself and my team to treat every Zoom call like it is like a job interview,” said Burba. “You dress for it, and you prepare for it just like a job interview.”

    Cahill said to find career success, women should not only be bold and visible, but also turn inward and ask themselves what they want for their future and how they want to grow as an employee or leader.

    “Most people don't do that,” said Cahill. “Who do you really want to be? Who's that woman? Who's that mother? Who's that coworker? And how does that play into what your future is going to look like one year, two years, three years or 10 years from now?”

    Within the new realities that the pandemic has created for women in the workforce, balance will become more important than ever. For some, that may mean defining clear time boundaries between when attention is focused on work and when it is focused on family and personal pursuits. Others may find a different balance, attending to work in small chunks that alternate with time focused on non-work items.

    Establishing work-life balance, however, sometimes means advocating for yourself and asking for what you need from your workplace or your boss without fear that these conversations will impact your job or reputation. At a time when companies are desperate for talent, company leaders are likely be responsive to requests for creative and flexible working arrangements and eager to find ways to relieve stress and improve working conditions to both attract and retain quality employees.

    “Value yourself and work with your employer,” said Burba. “We have shortage of workforce in this industry. If you aren't happy and you can't work it out there's probably somebody that will work it out for you.”

  • 30 Aug 2021 1:18 PM | Anonymous


    Carrie Charles speaks with Bold Women Society™ about Advocating for Yourself

    “You have to tell them how valuable you are” - Carrie Charles

    Carrie Charles, WWLF Executive Director of Industry Relations, and CEO of Broadstaff Global, was featured as an expert speaker on a July session of Be Bold.

    Carrie talked about her time serving in the US Marine Corp, as an entrepreneur, a life coach, a business owner, and a mother. She spoke about how she has made choices guided by her intuition and has stepped out of her comfort zone to try new things, including becoming the CEO of Broadstaff even when she had no previous experience in running a staffing firm. “But that's how I am! I'm the person who takes action first and figures it out. Carrie spoke about making a commitment to saying “yes” to yourself and not to be embarrassed by our failures or potential failures but to make yourself accountable to putting your ideas and visions out there and sharing them with the world.

    Carrie told the story about how she advocated for her worth when it came to negotiating her terms as a business owner at Broadstaff. She said that she prepared herself with the data and even though she knew her worth, there was “still this voice of this...10 year old girl who was like “I'm not enough”…so she was still there, but I consciously decided that that's not what I'm going to listen to!” Carrie encourages women to speak out and let others know your worth. “You have to tell them how valuable you are…you want to be direct and concise and clear.”

    If you are interested in more content from Bold Women Society™ they can be reached at their website: https://www.boldwomensociety.com (WWLF President, Amanda Cahill, is a co-founder)

    The Vision of Bold Women Society™ is “A world where every woman unapologetically pursues her dreams because she has the confidence to be bold, the courage to be authentic, and the power that comes from being supported.”

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